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A friend has been engaged in SEO for some days. As a young seoer, he must have endless words in the face of the past road of website optimization. Although he has stumbled, he has at least grown up. It is precisely in the process of optimization that he has encountered various problems, so he understands the value of optimization.


For a website, not only internal links and external links are important, but also if the website page is designed to conform to SEO specifications, it can also improve the ranking.


Looking at website optimization in 2018 from 2017


The rules of website optimization are not static, and everyone's website conditions are different. The webmaster needs to adapt to the optimization rules according to his own website conditions, which is why the same method is used on different websites, but the effect of website optimization is different. In general, optimization should follow the following points:


First, follow the optimization rules. The webmaster does the optimization based on a certain search engine, so you must not deviate from its optimization rules, or you will inevitably go further and further in the opposite direction.


To solve the collection problem, it is mainly realized through internal and external connection. Of course, the success of a website is not only these, but also many details to do. More often, you just need to do a little better than others to rank first. In particular, the content should not only be original, but also be done for the needs of users in order to truly retain users. After this is achieved, the only thing left is to stick to it. Only after a long time can we see the effect, and avoid giving up halfway.


Learn and learn skillfully. They are all talking about looking at the website optimization dry goods and experience summaries written by others. Yes, these are all effective ways to improve your ability and level in the process of learning. However, you should not copy others' methods completely. You can only say that in front of their methods, you should choose a trial attitude to observe the effect of website optimization, extract something that is really valuable for the website and use it flexibly, so that you can make continuous progress and surpass them, Instead of following the steps of others.


There is no need to emphasize SEO too much. It is much better for SEO to be a strategy than a tactic. The strategy mainly focuses on the aggregation of information architecture and some content. With the natural growth of content, it will naturally form more than N SEO terminal pages, which will not be expanded. In detail, this book can be written. At the same time, do not SEO for the sake of SEO. Unless it is a special SEO product, user experience is the first, and SEO can be integrated without affecting or even helping users to improve their experience.


User experience will also affect the ranking of websites in search engines. Search engines will record users' click behavior, including click rate, click depth, etc. Good performance will help improve the ranking, while poor performance will lead to obvious performance of Baidu.


Soon, 2017 is about to pass. The Internet era is changing too fast. How can we go on the road of website optimization in 2018? Maybe this is still an unknown number, but before the rules of search engines change, the general trend and direction are the same. Just remember to always adhere to the principle of obtaining users based on content value. If the website improves the user experience, there is no need to worry about the weight and ranking of the website; In addition, the power of mobile Internet cannot be underestimated. With the increase of mobile users, should the future website optimization also be based on its trend?


No matter how the future changes, as long as you keep in mind your own set of optimization methods, keep the website up to date, and respond to changes with the same, you can become a strong player in optimization.



Woodman International Marketing Consulting is a professional network marketing and promotion company in northwest China. It provides enterprises with services such as network marketing outsourcing, network promotion, website SEO optimization, website construction, and network marketing scheme. With rich experience in whole network marketing and a strong network marketing team, it is the best choice for you to carry out network marketing and promotion!

Editor in Chief: Woodman International Marketing Consulting is a professional Internet marketing and promotion company in Greater China and its global region, providing enterprises with Internet marketing outsourcing, Internet promotion, website SEO optimization, website construction, Internet marketing solutions, overseas posting, overseas promotion, overseas marketing and other services, a wealth of experience in all-network marketing and a strong Internet marketing team, is your choice to carry out Internet marketing and promotion!

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