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Woodman International Marketing Consulting on the Marketing Plan of Cosmetics Advertising

文章出处:木头人全网营销 作者:超级管理员 阅读量:239 发表时间: 2022-11-04 00:18:13

As a media between cosmetics and customers, cosmetics advertising should be described as a way of publicity and advertising with the beauty of fashion, plastic art and art, and it is an independent innovation integration of application, expressiveness and originality. A successful cosmetic advertising design scheme is the resonance point of the interior designer's psychological state of writing logical thinking and the psychological state of consumers' requirements. This kind of resonance point is inseparable from the interior designer's design and operation of the three elements of the visual effect language of the advertising interface.

The following are some cosmetic marketing plans organized by well-known network promotion wooden, let's take a look!

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The first is the typesetting design of cosmetic advertisements. The advertising topic is the extraction and refinement of creative advertisements and content, which plays an irresistible effect. The topic can have themes and subtitles. In the design scheme, in order to better comply with everyone's requirements and the need for visual impact, the title usually has a larger font style and has a concise and clear summary of the actual effect.

In addition, it is also necessary to choose a font style with visual effects, artistic beauty and artistic enjoyment, so that everyone can have a good impression of it, make it easier to be accepted, and then increase everyone's impulse to buy the product. It can also use simple and provocative advertising words to grasp the psychological state of customers. Therefore, a good slogan can also promote the impulse of customers to buy, and the necessity of advertising slogans cannot be ignored in the design plan.

In the font design of cosmetic advertisements, sometimes it is just the change of a certain stroke, which will make the text have a more unforgettable artistic appeal, and this kind of expression effect is often a reflection of the painting. The cultural heritage of the text itself is combined with the colorful changes of fonts, which will promote the actual meaning of the text to be fully reflected and extended in the visual effect. In addition, attention should be paid to the editing design of the text. The editing of the text should be beautiful and harmonious, and the design style should be unified, so as to make the water flow of the visual effect effective and improve the high efficiency of reading the article.

When choosing a font style, we should pay attention to the sense of the times and expressiveness of the font style. This kind of beautiful and harmonious font style can give everyone a sense of aesthetic satisfaction. It is beneficial to make full use of the visual communication design effect of font style and make advertising more practical. In the cosmetic advertising design scheme, it is not suitable to choose font styles with too many design styles. Too many text methods make the interface cluttered and lose the necessary taste. We should not only pay attention to the beauty of some parts, but should focus on the overall consideration and pay attention to the pen shape. harmony and unity.

The main representation of graphics in the design scheme of cosmetic advertisements can be divided into two ways: figurative and abstract. The two main representations sometimes appear separately or in combination with each other. The interior designer should be based on different Different main expression methods are used for different artistic ideas and goals.


In specific applications, as advertisements for skin care products, interior designers usually use figurative graphics as the design style. The figurative graphics have a kind of intimate contact, interesting and touching style in everyone's heart. It is everyone's favorite. A visual language method that is willing to accept and love, it is very easy to gain everyone's trust from the psychological state.

(Buy and sell advertisements on the well-known network to promote wooden people)


The figurative image can highlight the key points according to the actual shape of the main objective objective, and can also express a certain poetic meaning. In effect, it stimulates everyone's hobbies and demands for commodities.


Abstract graphics is a main manifestation of the idea of the aspect ratio core. Its application gets rid of the single way of figurative main performance, and organically combines figurative and abstract performances, infiltrating each other, and greatly expanding the interface. It mainly expresses indoor space, and its main performance will not be limited by time. The brand image of abstract graphics should be in a clear order and should not be the main target of anti-customer. The key brand image should be consistent with the overall goal of advertising needs. Otherwise, the focus of the overall target customers will be scattered or migrated, resulting in offset. destination of demand.


The graphic brand image should be emotional and emotional, to ensure the unity of the aspect ratio of emotion and reason, and the brand image that integrates emotion and reason is conducive to the active development of everyone's emotional elements. The stronger the emotional color of the brand image, the more it can arouse everyone's interests and create emotional resonance points.


In the design scheme selected by the graphic method, the interface must be artistically beautiful, and there are many elements that reflect the beauty, which can be a beautiful wireframe, a good-looking brand image, or an abstract graphic to give people a sense of Beautiful feel. And it can also be reflected in the way of art painting. Because the design scheme is objective and conveyed, art painting is subjective and appreciative.


Because different people have different pursuits of beauty and perfection, everyone should be more attractive in the selection of beauty. In the design scheme, it is common to use the method of star spokesperson to advertise. Because big-name stars have beautiful characteristics and promote fashion trends at a certain stage, in addition to the transmission of artistic beauty, they can also generate economic benefits for products. Kill two birds with one stone.


The color scheme is also critical in cosmetic advertising. First of all, we all know that most of the consumers of skin care products are women, so we still have to consider the color of the design scheme from the perspective of women. Therefore, in the design scheme of cosmetics advertising, a large number of colors or colors are colorful or simple and simple. It must have a certain mood, and then create a good visual impact, which can better affect the audience's mentality and improve the impact and appeal of the visual effect.

For example, most of today's cosmetics advertisements use dark blue, emerald green and pink as the key background colors. Because the color is caused by the acceptance of the light source of foreigners through our visual organs, dark blue, emerald green It can give people a refreshing feeling and is closer to the course. The actual effect of such a color tone is more suitable for cosmetic advertising design schemes, because it feels natural to people. And pink is more of a feminine color, and it also reminds people of flowers, which makes people feel delicate and soft, and has a warm, elegant and beautiful feeling in itself.

At present, the influence of male cosmetics cannot be underestimated, so the color tone of male cosmetics in advertising creative design is different from that of women's skin care products. The overall color of male cosmetics advertising is more stable and calm, and there is a sense of uprightness in simplicity. Among the colors, dignified tones are selected, such as gray-black and dark blue. These two tones give people a stable feeling in terms of visual effects, and some warm tones will be added to match them, so that they are not lost. Fine art beauty.

In addition, according to the theme style of advertising and the actual effect of visual communication design, it is also very important to choose a color that is manipulating influence as the basic color, and for this to form the overall color trend of the interface, this decision depends on whether you can Attract the attention of customers, and decide whether it can be matched with the skin care products you advertise and plan.

The well-known online promotion Mumen has always been well-known in the industry for being formal and reliable. The well-known online promotion Mumen advertising platform has been following the principle of customer first for many years, leaving a good impression in the hearts of countless advertisers. The needs of customers are Our biggest pursuit! Buy and sell advertisements, welcome to promote wooden people on the well-known network。


Editor in Chief: Woodman International Marketing Consulting is a professional Internet marketing and promotion company in Greater China and its global region, providing enterprises with Internet marketing outsourcingInternet promotionwebsite SEO optimizationwebsite constructionInternet marketing solutions, overseas posting, overseas promotionoverseas marketing and other services, a wealth of experience in all-network marketing and a strong Internet marketing team, is your choice to carry out Internet marketing and promotion!


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