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Get a head start! Preparing for the "Black Five and Cyber Monday", the game of pressing the bottom of the box.

文章出处:木头人全网营销 作者:超级管理员 阅读量:231 发表时间: 2022-10-28 00:53:51

Black Friday" and "Cyber Monday" are Amazon's big year-end promotions, also known as "traffic festivals." Amazon has opened a promotion and reporting event, and sellers and friends can start preparing for the battle. Get ready, and you will have the opportunity to explode orders at the end of the year!


Black Friday (2022/11/25)

It is recommended to start stocking in September, and put into storage before the end of October at the latest.


Net One Day (2022/11/28)

It is recommended to start stocking in October, and put it into storage before the end of November at the latest.


Looking back at last year’s Black Friday Cyber Monday, according to Adobe Analytics data, U.S. shoppers made $10.7 billion in Cyber Monday sales and $8.9 billion in U.S. online sales on Black Friday. During the promotion period, home furnishing, toys and clothing became the world's best-selling categories during Black Friday and Cyber Monday.

In previous year's big promotions, sellers stocked up to sprint orders, but in this year's bad environment, big promotions are more of a good time for sellers to launch new products and clear inventory.

The mediocre performance in the first half of the year has become a foregone conclusion, and Black Friday and Cyber Monday have become the "life-saving straw" that Amazon sellers are looking forward to. Today, Kylin Jun will share with you how to prepare for the peak season based on the "sutra (blood) test (of) general (teaching) knot (training)" of many sellers.


Understand historical sales and pricing

In response to peak seasons such as Black Friday and Cyber Monday, it is recommended that sellers review the sales situation and sales records in recent years through research.

Through research, sellers can know the historical low price, average price and other information of the product. In this way, the quantity and price of products required for Black Friday Cyber Monday can be sorted and planned.


Make a promotion plan in advance

Make a sales (promotion) schedule in advance to be prepared. Seller friends can organize all products on the platform, analyze historical sales data, research competing product information, and make discount plans for each product in advance.

Tips: One week before the Black Friday, many novice sellers usually carry out product promotions. By reducing the price, they sell the products that were unsalable in the early stage at a low price. Sellers are advised to raise prices before Black Friday and wait until Black Friday to drop to the lowest price, which may bring some profit margins.


Keep your stock safe

Every Black Friday and Cyber Monday, sales will gradually increase, and even some products will experience a blowout. Faced with such demand, sellers want to prepare for Black Friday Cyber Monday, but also consider whether their stocking quantity is sufficient.

Therefore, in the peak season, it is no longer possible to stock up according to the previous monthly sales, which will most likely cause out of stock, and stocking needs to be increased on the basis of the previous monthly sales. Keeping the inventory safe is a problem that cannot be ignored. Only when the explosion-proof order is issued, it is found that the goods are insufficient.


Make a logistics transportation plan

Whether it's Black Friday or Cyber Monday, orders are likely to increase suddenly during peak seasons, and shipping issues will also arise. Due to the mismatch between the distribution capacity of the market and the demand for online shopping, as well as the riots caused by various reasons in the United States... These problems may cause the delivery of goods to be delayed, and buyers will not be able to receive the goods.

Therefore, sellers should take into account the logistics pressure during Black Friday and Cyber Monday, and actively seek countermeasures to ensure that they can deliver goods in time during Black Friday and Cyber Monday. It is recommended that sellers can transport in small batches and multiple logistics transportation to avoid the impact of logistics problems.


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Prepare BD and LD declarations

Flexible use of on-site promotions, as long as the inventory is sufficient and qualified, sellers and friends can create BD, LD and other seckill activities. This kind of promotion is the fastest and most direct, and the effect is also the most obvious. The specific promotion depends on your control of profits, and of course whether your products are attractive enough is also critical.


Will the alternation of BD and LD affect the lightning strike price?

For all Amazon sites, LD can only participate once a week and 4 times a month. Participating in the limited-time seckill every week will not be discounted. Because LD belongs to the lightning strike price (red dot price), not the price reduction operation (the system does not consider it to be a price reduction).


Amazon North America, Japan site, BD can only be done once in 28 days. If you do BD in the first week, and do LD in the second week, the spike price will be affected, and LD will be discounted again on the basis of BD. But if we did BD in the first week, and did not do LD in the second week, but did LD in the third week, then the lightning strike price would not be affected by BD.

Amazon Europe site, 1 BD can be done in 14 days, 2 BD can be done in 28 days (about 1 month), but the second BD will be affected by the lowest price in the past 30 days, and will be based on the first BD. Fold up. Fold up.

Amazon UK site, 1 BD can be done in 14 days, 2 BD can be done in 28 days (about 1 month), the 2nd BD will not be affected by the 1st BD price, the UK site will not consider the lowest price in the past 30 days .

(So Amazon Europe site (excluding the UK), it is best to only do BD once a month to avoid being affected by the discount.)


BD will affect the price of Prime Day Lightning Deals/Black Friday Deals. In the 30 days before the start of these two big promotions, if you conduct BD, the BD will be counted as the lowest price in the past 30 days, and the Prime Day spike/Black Friday online spike must be more than 20% off on the basis of BD. Row.

Amazon Outlets, also known as 14th Lightning Deals, as one of the overseas promotions on the site, are ideal for buyers to purchase products with high discounts, overstock promotions and clearance products.

Outlet promotions require more than 20% off the lowest price in the last 30 days. No repeated participation in outlet promotions within the last 3 months. BD and price reductions will affect Outlet Sale prices, other promotions will not.


Develop an advertising strategy

Overseas marketing and overseas promotion outside the station are also essential. Advertising is the most direct overseas marketing method, and sellers should formulate their own advertising strategies during the promotion period.

It is recommended that sellers place the products with the highest click-through rate in a conspicuous position in the first 4-8 weeks of Black Friday and Cyber Monday, and start brand promotion to attract traffic to the brand flagship store; Convert brand audiences and drive consumers to buy products; 4 weeks after Black Friday and Cyber Monday, large-scale advertisements can be placed to attract consumers to repurchase.

In addition, when the Black Friday Cyber Monday countdown, sellers can also try some different search terms, and add negative keywords to further improve the store's search function, so that they can get more information when the Black Friday promotion is launched. good advertising effect.

In addition to the above basic operations, sellers should also make good use of external overseas social media traffic to promote conversion. I wish all sellers to seize the traffic in the peak season at the end of the year, and sell orders! Lastly, don't forget that the submission deadline for suggested deals for Black Friday and Cyber Monday week is September 2!(The article comes from the Internet, if there is any infringement, please contact to delete it)



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