This course shares how enterprises can do a good job in marketing and promotion of soft articles. Through this course, enterprises can better write excellent soft articles and attract more customers' attention.


This course is mainly explained from the following aspects:

1. How to write the soft title

2. How to plan the content

3. Typesetting and illustration

4. Publishing platform selection

Press release marketing is a very common marketing method. It can be said that it is difficult to do well in network marketing, so how to do well in network marketing? What are the techniques and principles of press release? The article discusses in detail from the two aspects of key content planning and content release, and discusses the norms and methods of software release levels.

1. Timing of software release

The timing of the press release is also an issue that needs to be considered. Some people in the industry believe that the timing of the press release is the same, and there are actually some skills. For example, an article published on Friday afternoon will be kept until next Monday; articles published before 10:00 am are more likely to be included in the platform; articles that are recommended on the top page or on the homepage are best recommended in the morning. Because many websites are updated every day, if you post it when you are going to get off work in the afternoon, and you withdraw it as soon as you go to get off work the next day, you will lose more than you gain! There are also certain differences in the release time of press releases due to different industries and audiences.

2. Number of published software

How much media is appropriate for the press release? It is also one of the most perplexing issues in corporate branding. I saw that some other companies voted for 10, some voted 100, and some voted more. Why is there such a big difference? In fact, the frequency and number of press releases depends on the promotion needs of the company, the daily public relations of a brand, once a week press releases, and one press release can be placed on 10 to 30 websites. The more media investment, the greater the exposure rate. High, if the budget is sufficient, you can invest in more media, more than 10 are all right. 3. The frequency of soft text

The frequency of press releases is something that many companies have not figured out. I should post a few press releases. There is no need to have too many soft papers. The important thing is to have quality. A good manuscript is worth ten bad manuscripts. Under normal circumstances, the daily publicity is an advertisement once a week. If there are new products, promotions, marketing and other activities, it can be sent two or three times.

3. Media and sections of the press release

Some companies have also made some soft articles and published a lot of articles, but none of them have any effect, and there is no effect for more than three months, which means that there is a problem in their implementation. Press release marketing is the first priority in disseminating information, and the effect of promotion is definitely beyond doubt. This kind of advertisment is very likely because the layout of the advert is inappropriate, does not conform to the media's policy, and does not take into account the potential customers of search, so it is difficult for this advising to work.

In fact, advert marketing can not only let everyone know the sufficient advantages of your products and brands, but also maximize your brand image when negative news appears, and you can also improve your advertising sources by improving your advertising sources. Your advertising content, such as Baidu, Google, Baidu, Baidu and other search engines, will be reproduced by a large number of online media, so as to achieve better publicity effects.

Editor in Chief: Woodman International Marketing Consulting is a professional Internet marketing and promotion company in Greater China and its global region, providing enterprises with Internet marketing outsourcing, Internet promotion, website SEO optimization, website construction, Internet marketing solutions, overseas posting, overseas promotion, overseas marketing and other services, a wealth of experience in all-network marketing and a strong Internet marketing team, is your choice to carry out Internet marketing and promotion!

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